long term strategy

4 Social Media Marketing Tips for Long Term Success

Social media marketing is not a short term tactic but then what is a guaranteed, short term quick fix to increase your sales? So many social media ‘experts’ give the view that all you have to do is to tweet and blog and suddenly you will be a mega brand with more sales than you…

How to Stand Out From Your Competition

A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be…

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Podcast 496 – Defining Your Business Model

Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to Karan Girotra, Professor of Technology and Operations Management at INSEAD, who joins me to talk about  The Risk-Driven…

Business

Don’t Miss Out on These Simple Business Tricks

Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks….so you get the customers that your business deserves. Business tricks you into working harder rather than smarter and the truth is this… You…

customer experience

4 Ways to Increase Customer Conversions

If someone asks “Why should I buy from you?” what would you say? It is a question I often ask at workshops and without fail the answers come back along the lines of… We believe in quality We understand your business better than our competitors We are very customer focused. Sound great answers….but then I…