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Podcast 496 – Defining Your Business Model

Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to Karan Girotra, Professor of Technology and Operations Management at INSEAD, who joins me to talk about  The Risk-Driven…

Business

Don’t Miss Out on These Simple Business Tricks

Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks….so you get the customers that your business deserves. Business tricks you into working harder rather than smarter and the truth is this… You…

customer experience

4 Ways to Increase Customer Conversions

If someone asks “Why should I buy from you?” what would you say? It is a question I often ask at workshops and without fail the answers come back along the lines of… We believe in quality We understand your business better than our competitors We are very customer focused. Sound great answers….but then I…

innovation business

No Budget? Business Innovation Tip- No money required

Do you stop yourself from being innovative because you don’t have the business resources or funds available? What if I said you don’t need either? Copying is easier than ever. Copying is a wonderful way for your business to grow. Often the first to market is not the ultimate winner because they copy the basics…

social media

A Fun Truth About Social Media Marketing Success

Marketing needs reasons and social media is a great vehicle to share those reasons. Reasons need to act as a glue between We understand what your problem is and demonstrate it daily. We understand what is important to you and demonstrate it daily. We understand what you want and demonstrate it daily. We understand to…