Are You Being Too Sensible To Succeed?

We are taught from being children that sensible is a good thing. We are taught to be sensible and obey the rules. But …..being sensible can hold you back in business. Sensible is often seen as playing the safe game, yet the definition of sensible is “chosen in accordance with wisdom or prudence; likely to be of benefit“. […]

Who Else Wants to Be The Perfect Leader?

Stress in business

Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of […]

533 – Dominate Digital Disruption Before It Dominates You


Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang, Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc joins Anna Farmery to talk about Disrupting Digital Business – his new business book published by Harvard Business Press. Why digital should not be disrupting […]

Are You Ready for the Renewal Challenge?

Ever feel burned out by all the newness and change that you have to embrace? Well don’t worry….the ‘experts’ are wrong! New marketing is about renewal not new techniques Click To Tweet Think about it…. We have always had content marketing – remember catalogues? We have always had conversations – just in person. We have […]

The Definition of Design For The Modern Consumer


Design is not about art. Design is not about beauty. Design is taking an idea and turning into value for the customer. A value that speaks to the mind and heart of the customer. When that value is distilled in the simplest form possible, the value offered is accepted and the acceptance leads to a […]

532 – How To Ensure Everyone Understands You


We have all been there. We have all responded saying “No I didn’t mean that….” So how do we ensure that people DO understand us, how do we understand why people are receiving us in the wrong way? Don’t worry this weeks podcast is a discussion with Heidi Grant Halverson about No One Understands You and […]

The Best Result of Social Media


If only social media could brush over the confusion you feel about who your customers are, what you stand for and what you truly sell……but it can’t..the truth is…. Being comfortable with social media starts with feeling comfortable about yourself Click To Tweet Comfortable in the sense of those old shoes that just fit perfectly, […]

531- Getting PR Right For Digital Marketing

engaging brand podcast

We understand the underlying concepts of digital communication but how do we turn our digital communication into high business growth? That is the question that is discussed on this weeks Engaging Brand podcast with Gini Dietrich. Gini is founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR […]