Free Giveaway

Important Marketing Tip for Free Giveaway Ideas

Why should you give away services or products? You work hard, you work long hours so free giveaway ideas seems stupid. True. It does but here is the thing….you are not giving away product, you are giving a potential customer the chance to see your brand personality, you are giving an insight or a test drive…

Marketing Trick to Learn From Those Cat Videos

So if you were an alien who read social networking sites, wouldn’t you assume that the perfect Head of Marketing should be of a feline nature? Only the purrfect cat could possibly draw on his colleagues to create engaging social marketing? Wrong. You are the perfect fit for social marketing. It is you that has…

Podcast 493 – Make Better Decisions By Reflective Thinking

How do we make meaningful decisions when we are too busy to create time to think? Today I speak with Daniel Forrester about Consider: Harnessing the Power of Reflective Thinking In Your Organization. The listener of the week is BazKika drawn from all the people who either reviewed the podcast on iTunes or shared about…

worry

Important Lesson on Worry and Entrepreneurial Spirit

As an Entrepreneur, you feel that fire in the belly to grow the business. You sense the drive of entrepreneurial spirit and you work so hard to achieve your dream. Then just before you go to bed or about to ring that potential customer…..that pesky little competitor strikes….worry. Worry is fear’s cousin. Indeed worry is the…

What Is At The Core of Great Customer Experience?

“Help is the glue that creates stickiness to your brand” A quote from this week’s Engaging Brand newsletter. Help is something so simple and yet so undervalued as a marketing tool. Just take a moment and think about how YOU feel when someone helps you….truly helps you with no strings attached. Feels great doesn’t it?…