This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.
Bill Lee joins Anna Farmery to discuss the hidden wealth of customers
- How the true wealth of customers is hidden from a business
- How the referral value of the customer is greater than the purchasing value of a customer.
- Is there a good and bad marketing tips of encouraging customer referrals?
- Is offering a prize draw for a twitter retweet....good or bad for finding a customer for the long term?
- How customers often want more than just a purchase - think Proctor and Gamble - Being Girl
- Where is the value exchange for widgets - in how to raise customer satisfaction and customer loyalty?
- Geehan Group...shows that 90% customer retention rate when you find and look after brand promoters
- The difference between how many customers say they WILL recommend and those who ACTUALLY recommend....have you asked both questions?
- Have we moved to 'How to influence the influencer to influence us'
- How to know whether you are a thought leader
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+
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