There is a great conversation going on at Neville Hobsons site on how people seek the truth.Is it different to different people? Does it depend on your belief system? The comments are worth reading to understand the complex nature of communication with your employees. Well worth a read!
About Anna Farmery
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model.
She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards.
She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line.
Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.