I like to say that what brings a brand alive is ....Heart
H= Health. A heart needs to be looked after to keep strong and fight off internal disease....A business needs to look after the people to ensure that the internal disease of mediocrity does not hit....stretch them, exercise their minds, feed them a vision.
E= Emotional Intelligence. Leaders need to have more than core technical skills. Leadership is about leading people, people have emotions, so do you. Develop your ability to manage emotions - both inside of you and being aware of those around you.
A= Arteries and Veins. A heart needs blood flow...a business needs a flow of communication...in and out, up and down, side to side.
R= Rate. There needs to be a strong beat to inspire action, but also an understanding that the speed will need to change - the need to slow to assess, the need to quicken to succeed.
T= Team Player. A heart is required but so are the rest of the organs...the heart feeds the oxygen, feeds the energy but as central as the heart is....the body would not function without all the parts. A leader is the heart, the employees the soul of the company.