So says the accountant! However, building brands now at a corporate or a personal level is not about how big your budget is, it is how big your imagination is...
In the past we used to see mind games as political, something that was wrong in some way...ut now I see brand building as the ultimate mind game..
Mind because you need creativity, freshness, disruption, personalised, thinking, ..you need the power of imagination.
How are you at mind games ? Do you see the new social media tools as just an unsolvable puzzle or do you see it as an opportunity to let your imagination escape to capture the minds of your consumers, a test of your ability to throw away your traditional rules and invent new ones that engage people?
Don't be scared of the wrong answer as with many mind games there are different paths to take, different solutions even....the low outlay means you can try, learn, evolve, enjoy, try, learn, evolve, engage and enjoy!