Show # 0118 – Sensory Branding

Show 118 of The Engaging Brand  podcast is ready just for you. Help for listening or subscribing at the bottom of the post – but no download of software is necessary!

On this show I talk with Martin Lindstrom, the 'brand futurist' and author of the book Brand Sense. I have heard Martin speak several times and I have been trying to get him on the show for a while (he is one busy man!), as I love his passion for explaining how and why, to use all the senses in your branding strategy. Martin covers

  • How and why all the senses are important
  • The effect of the internet on branding
  • How companies need to 'think differently'

Some links that I mention in the intro – my engagement wiki, my leadership questions on my profile. Thanks to Ann Rusnak, David Finch, Bobby Hewitt, Joanna Young, Jason Jarrett, Jed Baxter, Andrew Kaplan and Roger Wilsher. Thanks all for sharing your thoughts and ideas :)

Remember to hop over to The Engaging Brand facebook group - and add your thoughts to the conversation!  If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at anna@theengagingbrand.com.

How can listen to the Engaging Brand

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

0 Comments

  1. ronna.porter@sound-strategies.co.uk'
    October 23, 2007 at 1:07 pm

    Hi Anna,

    Great Show. Martin is always good value but you brought some good insights to the interview. A key take-away for me was your very simple example of thinking about ‘the induction pack’ as an early sensory experience of a new employer, its culture, its tone of voice, its expectations… and the opportunity to win hearts and minds. The example could have been anything, but the point is, how can we approach developing communications tools to create the most synergistic results, like Martin says to ensure “2+2+2=10!” It really isn’t about big budget items to break the bank.

    One of the most inspiring people I have worked with in this vein is HP’s Gabriele Zedlmayer (http://www.dld-conference.com/2007/01/gabriele_zedlmayer.html), who has a gift for creating fun, differentiating, and engaging branding and communications tools if anything inspired by a limited budget. For example, you’d be amazed how the initial sponsorship of the WilliamsBMW Formula One team was great negotiation; powerful and sensory brand fit; and creative implementation, rather than hard cash!

    I review Martin’s book Brand Sense, and others, from an audio branding over at the Sound Strategies blog (just click my name to go straight there).

    Thanks again, Ronna

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