Show 131 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download if you are new to podcasts, all explained at the end of the post.
Today I talk with Roger Martin, dean of the Rotman School of Management. I read Roger's new book The Opposable Mind and just loved the idea of integrative thinking, so had to get Roger on the show. We talk about how the successful leaders think through complex problems, how they redefine their marketing and company strategy by holding 2 competing thoughts and finding a synthesis that is better than existing solutions.
When you listen to the show, Roger offers a personally signed book to the reader/listener who can improve upon my acronym KICK. So email me with your entries and we will decide upon a winner next month.
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