I have been reading Brain Rules which is a fascinating insight into how the brain works and how we can engage brains within the business world. (I am interviewing John for the podcast later this month) Here are some insights that I have learned about for the business world
- The brain on average is 2% of body weight but takes 20% of the energy that we consume.
- The learning performance is deeply affected by the emotional environment in which the learning takes place.
- We lose attention every 10 minutes.
- Emotional arousal focuses attention on the gist of an experience at the expense of the details.
- We need to derive meaning from the words to recall the details
- Interruptions cause a 50% increase in how long it takes to complete a task and will lead to 50% more errors
- People usually forget 90% of what they learn within 30 days
- When presenting, the audience needs to be hooked in the first 3 minutes.
- The brain can hold 7 pieces of information for less than 30 seconds.
- A 26 minute nap can increase performance by 34%
- People learn better from a combination of words and pictures
- Vision takes up half of the brains resources
