Show #163 – Science of Attracting Customers
Show 163 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don’t need to download anything – it is all explained at the end of the post.
What an interview today, I am talking to Jimmy Vee and Travis Miller who talk us through how to build a marketing campaign that attracts customers, based on their book Gravitational Marketing. They offer many free resources at the Gravitational Marketing site as well as a free starter pack at Start Attracting Customers which you should check out. We discuss
How important is it to understand your customer?
How can you target your customer?
What are the keys to successful marketing?
How can you create a viral marketing campaign?
Is it the product or the experience that is "spreadable"?
Practical marketing techniques to spread the brand message
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