My Nana is coming up 99 in a few weeks time, however she is not too well at the moment. At the weekend I had a few tears at the thought that I may lose her. I live almost 2 hrs away so it is not that easy to pop over each night. I was getting reflections on how she was from other people, from within my family or at the home.
Then on Sunday, Nana phoned me. Wow, I got to speak to her, I heard her chuckle, I heard her tell me that she felt weak but she was OK.
Why tell you this story? Well, I believe in a world that is dominated by the ease of communication, that loves social media, we forget the power of the human voice. I remember in the UK when Princess Diana died, for all the news reports the people just wanted to hear directly from the Queen...not receive a blog post, not get a facebook message, but hear her voice.
Was my Nana any different after I spoke with her - no her health was the same. But suddenly I felt different. I felt connected, I felt reassured -there is a real message for business here.
Your brand has messages, your brand can communicate through the written word and will the majority of the time. However, how much do you think about the power of the human voice - how much do you plan how to use the human voice in your brand story?