When you see 'ing' at the end of words you understand that it requires action.
So socialising needs you to be social, entertaining means you have to entertain.
That is why marketing, for me, needs you 'to be the market'. It needs you to see your part within the market..for instance
- Create it
- Collaborate with it
- Listen to it
- Surprise it
So what is marketing.... market - ing is more than something you do to people, it must mean that you ARE part of the market. Not just feeding products but feeding the conversations. Not just a company but a personality.
I smile when people refer to new marketing as this has always been the case. It is about understanding people and showing you understand and care about those people.
A market needs two or more people. One to have the need and one to have the solution. If those two are to match then you need to think, feel, live like the consumer. You need to want to be part of their lives.
Marketing has never been and can't be passive...it must be action orientated, relevant and fresh.
Are you living in and around your market? Are you being part of the market conversations?