Show 259 – Social Networking Brand Case Study

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Today we take a look at a case study of how a brand is using social networking. I talk with Pettrina Keogh who is the Managing Director of Gurgle. This is a site aimed at young mothers and is a fantastic example of how a brand can use social networking to create brand engagement. We talk about

  • Why use social networking to build a brand
  • Is the site to connect readers to readers or brand to readers?
  • How the site is seen as a hub of information rather than a website
  • How you attract people to the community
  • Why is social networking so important in brand engagement
  • Are there different strategies for different social media tools?
  • How to protect yourself legally on giving advice on a social networking site
  • The importance of measurement and tips on how to measure the success of social networking
  • How to choose keywords to attract consumers
  • How consumers are becoming more "intelligent" about social media
  • How they provide tools for their consumers to share between themselves

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    Comments

    1. Bridgetogether00@gmail.com' says

      Social Media is playing a great role in connecting one people to another, from website to website and contents to contents.

      Just wondering what would be the changes in social media in the near future
      —–
      PING:
      TITLE: Annette
      URL: http://www.javworld.com/AppleBuildings/Bandley3.html
      IP: 61.136.68.76
      BLOG NAME: Annette
      DATE: 11/25/2012 11:53:37 AM
      Show 259 – Social Networking Brand Case Study – The Engaging Brand

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