Show 259 – Social Networking Brand Case Study

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Show 259 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don't need to download anything – all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial.

Today we take a look at a case study of how a brand is using social networking. I talk with Pettrina Keogh who is the Managing Director of Gurgle. This is a site aimed at young mothers and is a fantastic example of how a brand can use social networking to create brand engagement. We talk about

  • Why use social networking to build a brand
  • Is the site to connect readers to readers or brand to readers?
  • How the site is seen as a hub of information rather than a website
  • How you attract people to the community
  • Why is social networking so important in brand engagement
  • Are there different strategies for different social media tools?
  • How to protect yourself legally on giving advice on a social networking site
  • The importance of measurement and tips on how to measure the success of social networking
  • How to choose keywords to attract consumers
  • How consumers are becoming more "intelligent" about social media
  • How they provide tools for their consumers to share between themselves

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    Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.


      September 23, 2009 at 10:12 am

      Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build.

      November 5, 2009 at 4:28 am

      You are definitely correct, Building a social media presence is really a marathon, and the internet is very vast, so expect a huge competition.

      November 5, 2009 at 4:52 am

      Social Media is playing a great role in connecting one people to another, from website to website and contents to contents.

      Just wondering what would be the changes in social media in the near future
      TITLE: Annette
      BLOG NAME: Annette
      DATE: 11/25/2012 11:53:37 AM
      Show 259 – Social Networking Brand Case Study – The Engaging Brand

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