Show 265 – Meaning of Radical Design

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Show 265 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don't need to download anything – all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 daysRoberto_land

    I am passionate about design and creativity so I was delighted to talk with Roberto Verganti about Design Driven Innovation which is about radically innovating what things mean. We talk about

    • People buy meaning not products
    • How to innovate with meaning
    • How do you interpret meaning?
    • How do you design something people want?
    • Don't sell a product, propose an idea to a customer
    • How often it is better not to be close to customers to design well!
    • How design is not necessarily about technology
    • How radical design transitions customers from one world to another
    • How adults give meaning to a product
    • Is design an outcome rather than a process

    I also mention The Podcast Awards – if you enjoy the show a vote for Best Business Podcast would be fab!! Don't forget to subcribe to the show in iTunes or on the Blubrry site.

    If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter.

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    Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.


      October 11, 2009 at 2:57 am

      Good bloggers! hey everyone! Its me, I’m on another name. Whats the discussion these days? Have you found any cool blog sites lately jersey? I was on this one site called I just havn’t got time to check it out. It seams pretty cool though.

      July 9, 2010 at 5:14 pm

      “meaning” is always what is important in everything.

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