Show 265 – Meaning of Radical Design

Show 265 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don't need to download anything – all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 daysRoberto_land

    I am passionate about design and creativity so I was delighted to talk with Roberto Verganti about Design Driven Innovation which is about radically innovating what things mean. We talk about

    • People buy meaning not products
    • How to innovate with meaning
    • How do you interpret meaning?
    • How do you design something people want?
    • Don't sell a product, propose an idea to a customer
    • How often it is better not to be close to customers to design well!
    • How design is not necessarily about technology
    • How radical design transitions customers from one world to another
    • How adults give meaning to a product
    • Is design an outcome rather than a process

    I also mention The Podcast Awards – if you enjoy the show a vote for Best Business Podcast would be fab!! Don't forget to subcribe to the show in iTunes or on the Blubrry site.

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    1.' says

      Good bloggers! hey everyone! Its me, I’m on another name. Whats the discussion these days? Have you found any cool blog sites lately jersey? I was on this one site called I just havn’t got time to check it out. It seams pretty cool though.

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