Show 265 – Meaning of Radical Design
Show 265 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don't need to download anything – all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
- People buy meaning not products
- How to innovate with meaning
- How do you interpret meaning?
- How do you design something people want?
- Don't sell a product, propose an idea to a customer
- How often it is better not to be close to customers to design well!
- How design is not necessarily about technology
- How radical design transitions customers from one world to another
- How adults give meaning to a product
- Is design an outcome rather than a process
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