Social media has supposedly radically shifted the business world...mmmmm....moving the telling and selling one way model to a two way conversation...mmmmm. The advertising and marketing approach may have changed a little but has business?
The question I always ask when people say this is new or that they will have to change their business culture is.... hasn't business or at least good businesses always been two way?
- Loyalty between leaders and team members comes from two way respect
- Loyalty between brands and customers comes from two way respect
- Business has always been about a two way exchange of products/services for money
- Business is run by people who must communicate to get things done....communication needs an equal emphasis on listening and talking. Otherwise it is a transfer of information not effective communication