Show 301 – How Risky is Risk

Categories:Pod Casts

Show 301 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now – both for free, you don't need to download anything – all explained at the end of the post.

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Award winning reporter and author, David Ropeik joins Anna Farmery on The Engaging Brand podcast to talk about How Risky is it, Really? 

There is also a quiz on the site you can take about your response to risk!

  • Is risk logical?
  • How should we judge risk?
  • How we can never have perfect knowledge of facts.
  • Is there a short term vs long term factor in how we assess risk?
  • Can brands trigger emotional connection through the use of fear?
  • Are we too passive in how we think about risk?
  • Do we assess risk through group-think?
  • How do we reflect our cultural background in how we assess risk?

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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