The Engaging Brand

Show 319 - Creating a Safe Culture

Show 319 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.

Aubrey Daniels Ph.D the world’s foremost authority on applying the scientifically-proven laws of human behavior to the workplace joins Anna Farmery on The Engaging Brand podcast to talk about safety and the use of behavioural analysis from his new business book Safe by Accident

• Do we all define safety in the same way?
• Should we be aiming higher than a minimum standard of safety and health of our teams?
• Has legislation taken away good old common sense in relation to Health and Safety?
• Do we think of safety too narrowly? Is it about everything around us including safety in relation to the community, to nature etc
• Is safety about checklists or about behavourial analysis?
• What creates the right culture for a safe workforce?
• Why you should incentivise safe behaviour not the reduction in incidents
• Do we rely too much on technology to keep us safe?
• How can you use technology to keep us safe?
• 5 Steps to improve behaviour
• Is there a link between safety and profitability?
• How safety is not about engineering and operations...how every

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

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Why YOU can be your worst competitor

How many times have you talked yourself out of doing something?

How many times have you had a meeting and a devils advocate manages to drain all the energy out of your idea?

How many times do you end up working in the business rather than on the business?

In coaching sessions it is amazing how many times the main competitor that a business owner has...is their own fear, their own lack of real strategy.

Understanding what you want to achieve, having a plan to achieve it and then trusting in yourself to both amend and deliver, is so vital to commercial success. Four questions to help you move from being your biggest competitor to your biggest asset

1. Make sure you are not stopping yourself from thinking about the business by being "busy" in the business. Bet you can spare 30 minutes a week at least?
2. Make sure that you are clear about the objectives which you want to achieve in the next 6 months, 12 months and 3 years. If you are doing something that is not working towards them....why?
3. Make sure that you listen to your fears, that you weigh up the risks but then find a way of moving forward. Standing still will lead to failure.....moving forward is not about risk, it is about removing the risk!
4. Competitors would love to slow you down.....yet we manage that so well ourselves!....what obstacles are stopping you, whats not working, what blocks are there?....now remove them!!

Are you offering strawberries and cream or a grasshopper?

What matters to me, may or may not matter to you. That is obvious when we look at our own lives...yet it makes me smile that when we enter the work door, we want to generalise, we want to imagine what other people want...why? It doesn't make sense when it doesn't work for us as a consumer and it isn't logical that a generalised compromise will wow people :)

Always great to remember and to share this story told by Dale Carnegie

"I often went fishing up in Maine during the summer. Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said "Wouldn't you like to have that?"

And ask yourself regularly...are you offering strawberries and cream or a grasshopper?

Show 318 - How to get the job you want

Show 318 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.

Elinor Stutz speaker, author and CEO of Smoothsale joins  Anna Farmery on The Engaging Brand podcast to talk about how to find the right job and the right  employer. We talk about her new book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews” is based upon years of community service teaching job-seekers how to interview best to land the job they desire. For a FREE consultation ring 800-704-1499

• How you learn to find the right job?
• How job interviews are just like sales meetings - sell your skills and sell your brand.
• The importance of knowing whether the company is a good fit for you
• The importance of a list of what you need, what you don't want and what is negotiable.
• How researching the company continues through entering the reception
• How to assess and show your people skills
• Why you should use the 'speak in 3's' technique
• How the balance has changed due to the internet - the interviewee used to do the research but the interviewer also has that ability now as well!

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

 

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 317 - Is advertising still effective

Show 317 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.

Dan Hill of Sensory Logic and who is a recognized authority on the role of emotions in consumer and employee behaviour joins  Anna Farmery on The Engaging Brand podcast to talk about his fascinating new book About Face which is based on research using facial coding, eye tracking and cutting edge tools. We talk about

• Is advertising still effective?
• How advertising creates emotion not attention
• Are there nuances between industries on what creates emotion?
• How creativity is about the design as much as the message
• How creativity in the delivery can draw outsiders in to the advertising
• The 3 most persuasive words you can use in advertising.
• How emotion appeal can be about the personal motivation as much as creating emotion between people
• Why the face is so important in advertising
• How close ups have 20% more appeal
• The link between creating familiarity and getting people's attention
• How to find the essential human truth to allow consumers to create their own story
• Why should you never lead with price

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

 

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

10 'Brand' New Year Resolutions!

I have been in contact with Shawn Parr who is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Pepsi, Adidas, MTV, Nestle, Virgin, Disney, Nike. Shawn is a great guy on branding and I wanted to share with you all his new year resolutions for branding.

1. BE COURAGEOUS, OFTEN

Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well,and what you could have been different. Take courageous steps to help your brand stand out in2011.

2. REVISIT AND REFINE YOUR PURPOSE

Take the time to look back at your mission and vision and ask if you were living it in 2010.Look for places to bring it to life with your team and explore whether you need to refine it.Remember: the words aren't set in stone. If they're not resonating, rewrite and revise!

3. SHUT UP AND LISTEN

There's a lot to learn if you just take the time to listen. Make sure you ask your team forfeedback, ideas and suggestions. Listen to your consumers and pay attention to research.Listen to what they have to say and act on what you've heard. Honest, unfiltered feedback isfuel for change.

4. FIND AN ENEMY

An enemy gives you and your team something to push against–something to challenge. Anenemy inspires passion! This year, define a clear enemy and rally your team. It could be acompetitor, a trend or an element of your internal culture. No matter what it is, create a plan tobeat it, share the mission with your team and go forth!

5. STRETCH AND SET SOME BIG GOALS

Set at least one wild and audacious goal for 2011–something you've never tried before. Outlinethe goal, share it with your team and challenge them to play their part in achieving it. Just don'tforget to celebrate the small victories and successes on the journey.

6. BUILD A PASSIONATE AND ENGAGED TEAM

Your most valuable resource is your people. This year, weed out those don't contribute andaren't engaged. Replace them with active, passionate and energized people who will make atrue difference to the rest of your team and your brand.

7. INJECT FUN INTO THE EVERYDAY

One of the best motivators for your team is a great work environment. This year, start doingsmall things that make your employees happy. A monthly massage for a those who have putin extra hours or a weekly pot-luck for the team. Small gestures or events can make a bigdifference. And the benefits won't just stop with your team - they will show through everythingthat your brand does. Happy people equals happy brand.

8. PLAN FOR LEARNING

This year, make a commitment and ensure you company is continually learning and is inspiredby the word at large. Create a program that allows your team to take classes. Host a "learninglunch" monthly with guest speakers. Injecting new thinking into your organization will energizeyour team and, ultimately, benefit your brand.

9. MAKE FRIENDS WITH OTHER BRANDS

Partner brands can be your best ally–whether they're in your space or not. This year, charta "circle of love," identifying brands with similar values that you'd like to partner with in 2011.Set one member of your team with a potential relationship and have them explore how to collaborate. You'll be surprised by the results, even just the initial conversations you'll haveabout your own brand.

10. SAY THANK YOU AND SHOW THAT YOU REALLY MEAN IT

And, lastly, do what your mother told you! Thanking people goes a long way to creatingvalued and appreciated fans–internally and externally. This year, find new ways to show youappreciate your team, your customers and your partners, in ways that truly make a differencein their lives. You'll be surprised and delighted by the results.

Great thoughts which I wanted to share with you all - thanks Shawn!