6 Killer Apps of History


I was lucky enough to go to TedxGlobal streaming at the National Media Museum. The first speaker was the historian Niall Ferguson who was speaking about how the West economy had succeeded in history – he mentioned the 6 Killer Apps, which are not in any order

  1. Competition
  2. Scientific Revolution
  3. Property rights
  4. Modern medicine
  5. Consumer Society
  6. Work Ethic

It made me think about how this list would look like in a 100 years time – when we are probably talking about South America, China, India and possibly parts of Africa. This is what I came up with  - the 6 Killer Apps of the Future

  1. Competition
  2. Scientific Revolution
  3. Intellectual Property Rights
  4. Connectivity (in its general sense)
  5. Social entrepreneurship – (reducing power of governments?)
  6. Creative ethic

What would yours be?

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. livingauthentically@gmail.com'
    July 19, 2011 at 12:22 am

    Funny that Niall didn’t mention invading other countries enslaving their populations and stealing their resources.

  2. AnnaReply
    July 19, 2011 at 8:31 am

    Understand the point but the question is why did they have that power…and the 6 things above were major factors…

    p.s. not sure any of the world can say they own goodness, I mean human rights are not exactly great in…China, Burma, Zimbabwe, Rwanda etc etc

  3. jerre@ahaweb.nl'
    July 21, 2011 at 9:17 pm

    Maybe nr. 4 connectivity will bring start a counterforce moving the momentum mass in a more positive direction and using the web to facilitate dialogue. TED is a good example. By the way TED is more and more being live mind mapped, check this out for abstracts: http://www.mindmeister.com/nl/landing/tedglobal2011
    Cheers, Jerre.

  4. swastik@website-redesign.biz'
    August 2, 2011 at 6:47 am

    LOL……Its really very funny.

  5. usman@softechms.com'
    February 7, 2013 at 7:25 am

    Niall Ferguson’s new book and TV series tackle one of the fundamental questions of world history how the west came to dominate the rest. Here he reveals the killer apps that powered western civilisation and considers how much longer the west’s supremacy will last.

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