Why do you want to be someone else?

A thought for this weekend for you to ponder on whilst on your walk or queuing in the shop! People often spend too much time thinking  - I wish I was like….. Of course respecting how people approach things, learning from others and being inspired by others is all part of our personal journey. But […]

Show 334 – Marketing with Freebies

Show 343 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Mike Essex of Koozai joins Anna Farmery to talk about the ideas from his marketing e-book – Free Stuff Everyday. We discuss What is the definition of 'free'? What […]

Building Social Media Audiences

Goldie Hawn explains how she picks acting roles – by choosing characters who evolve from A to B to C in a natural way – not foreced. A role which has its own arc in which she can portray the story for the audience, within the structure of the film. Social media is like that […]

The Risk of Mediocrity

Last week I interviewed Todd Henry on The Engaging Brand podcast because I love his work. In his book there was a quote which I wrote down and have on my whiteboard as a constant reminder "A lifetime of mediocrity is a high price to pay for safety" The irony for me is too often we […]

The 10 Step Creative Manifesto

Thought for the day. How many firms of policies regarding health & safety, confidentiality, use of the internet, equal opportunities…you name it IF there is a law, then there will be a policy. But what about the value added area of the business? Do you have a policy on creativity, ideas, risk? Think about it…wouldn't […]

6 Killer Apps of History

I was lucky enough to go to TedxGlobal streaming at the National Media Museum. The first speaker was the historian Niall Ferguson who was speaking about how the West economy had succeeded in history – he mentioned the 6 Killer Apps, which are not in any order Competition Scientific Revolution Property rights Modern medicine Consumer […]

Getting Your Enthusiasm Back

Jon Bon Jovi was being interviewed about why he acts during his breaks from recording music….his answer was simple…to reinvigorate. It struck me that this is so important. No matter how much you love your job there will be times when you feel trapped or on the notorious hamster wheel…..so how can we get our […]

10 Sites From The Past That We Miss

Each weekend I publish guest posts – this week on brands which we miss online. If you want to publish a guest post then feel free to email me a great article! 10 Sites From The Past That We Miss Websites and services come and go on a daily basis. Unfortunately, often these websites become […]