Connecting with Value

The customer experiences your brand in a different way to how you experience it.  This is often forgotten and often what you see as mundane or routine – the answering of a tweet or replying to a comment, the customer sees as a 'wow' factor.  I am a huge fan of Mel Robbins and I remember her…

5 Tips on Social Media Boundaries

Imagine a painting with no border, imagine a song which continued forever, imagine a newsletter which had infinate pages…..irritating would come to mind!  Life itself has boundaries remember and so should your social media efforts. Here are 5 thoughts for you to think about It is the boundary which gives the meaning to your work….

Get Out of The Way of Yourself!

Michaelangelo once said "Lord, free myself so I can please you" Al Pacino once said "In acting you are trying to get yourself out of the way to deliver a great performance" Ken Loach the film director said "A director is there to make a film come alive, and keep the story to its essential core"…

Why do you want to be someone else?

A thought for this weekend for you to ponder on whilst on your walk or queuing in the shop! People often spend too much time thinking  - I wish I was like….. Of course respecting how people approach things, learning from others and being inspired by others is all part of our personal journey. But…

Show 334 – Marketing with Freebies

Show 343 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Mike Essex of Koozai joins Anna Farmery to talk about the ideas from his marketing e-book – Free Stuff Everyday. We discuss What is the definition of 'free'? What…