I often get asked why I put so much store on emotions, well here is a wonderful quote from Dr Oz
"People don't change based on what they know; people change based on what they feel"
...and in that sentence, all is explained about why I have a fascination for wanting to bring emotion into the workplace and into the retail stores.
We don't trade in things, we trade in emotions - aspiration, desire, need, security etc
We don't employ roles we employ humans who are feel each moment of the day - and I want that feeling to be inspired rather than perspired!
We don't sell to customers, we sell to human beings....who feel each moment of the day and I want us to deliver that positive emotion when true product value is achieved.
Emotion creates the purchase, creates the product, creates the need, creates the inspiration, creates the profit....
Emotion may be intanglible but there is nothing fluffy in it, emotion delivers the most tangible thing...a profitable business creating economic growth and jobs for us all.