Back in the 17th century Galileo and Capernicus went against the 'common sense' of the time and decided that the Earth was not at the centre of the universe.
In the 20th century Google decided to give their main product away free - their search engine.
The business world is so short term nowadays that risk is minimised - in many ways understandably. But it can mean that we take things for granted like the pre Galileo world
- We can take for granted what we offer today is great value tomorrow
- We can take for granted that when customers complain - they are those awkward ones.
- We can take for granted the bad performers....because 'everyone knows that they are just like it', forgetting the impact on morale and engagement
- We can take for granted loyalty and stop trying to earn it once someone is a customer
- We can take for granted that 'because we have always done it this way and it has worked really well', then it will in the future
- We can take for granted people know we value them
- We can take for granted the way to solve mistakes is to put another sign off in place....not realising everyone thinks everybody else is checking it!
- We can take for granted our resources - instead of managing our resources effectively