When prospective clients approach a company to form a partnership or to buy a product it is important that businesses provide them with the right look and feel.
Now this can be achieved on a different number of levels from the way that new customers are addressed, approached, talked to and how a firm markets its image.
For instance, it is all well and good having a great website that looks very professional and sleek but then having an office that looks run down and disorganised when the clients turn up for a face-to-face meeting or to meet the staff members who handle their accounts – it just sends out the wrong message.
One way to enhance the professional appearance of a company is to have everything look the same with the company’s logo and insignia on everything from the business cards, to letterheads, to instruction manuals, stationary and even personalised mugs.
By doing this, firms can enhance the appeal of their brand by constantly reinforcing and reminding customers about who they are, what they do, and how efficient and professional their organisation is.
It is also important to remember that creating the right looking brand to start with is imperative to delivering the right message about a company.
In fact, when it comes to Christmas, or the time for a client to renew their contract, using personalised products can be a good way to break the ice and improve the look of your firm – by providing them with gifts that have either your own logo or their company’s name on it.
Actually, this process can work well when customers attend your office as well, especially if you have a personalised mug created with both organisations’ insignia on them - which they will see when they are offered a cup of tea or coffee.
What is important to remember is that first impressions mean a lot, and each time clients are met after this as well.
It is imperative that companies concentrate on providing their customers with the best services to increase their turnover, and by creating a professional looking brand it can instil further confidence in gaining new or keeping existing clients.
Also, having a personalised company approach to marketing helps to make organisations look more approachable, reliable and from what I’ve learnt over the years trustworthy to other businesses.
Therefore, taking pro-active moves when creating the ideal brand can have positive benefits for businesses and this should be considered by all companies large and small.
This weeks guest post is from David Stevenson of Search Labroatory on personalised products, something very apt for the holiday season. If you want to provide a guest post just email me your thoughts!