What is a Win-Win Situation?


A little story for Saturday.

Steve McQueen's first wife, Neile Adams was travelling back with him in their car, with Paul Newman and James Garner.

She was desperate for the toilet so they stopped. When she went to the ladies there was a large queue. She needed a win-win-win situation!

So she told the people waiting there was a car of film stars in the car park. The room emptied….so

A win for the other people who got the autographs of their stars

A win for Niele (and a relief!)

A win for the car as they felt like adored!

Now that in fact is a win-win-win situation – think about the problem from all sides!

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. phil.osborne@otago.ac.nz'
    Phil OsborneReply
    January 15, 2012 at 9:15 pm

    Was one of my favorite sories in Enchantment too… (http://www.guykawasaki.com/enchantment/)

  2. January 15, 2012 at 9:31 pm

    Do you know I haven’t read that, I must put that on my list….my never ending list! Is it a good read?

  3. kimsmith1020@gmail.com'
    January 16, 2012 at 11:59 am

    Interesting story, but the story continues without ending up…..

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