Show 381 – The Art of Search Optimisation

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Eric Enge, CEO of Stone Temple Consulting joins Anna Farmery to discuss The Art of SEO…a book recommended by the wonderful digital marketing evangelist Avinash Kaushik of Google, who said these guys know more about SEO than any other people on the planet!

We discuss

  • What SEO is not!
  • What is the art of great search engine optimisation?
  • Is SEO optimisation a science or an art?
  • How search engine optimsation and internet marketing depends on great planning, research and measurement…not just the seo in itself.
  • How to plan business websites for great search engine optimisation
  • Search engine optimizing vs optimising for a consumer's Google search
  • What is vertical search?
  • How to rank highly for local search for business local
  • How good are the free search engine tools such as Google Adwords Keyword Tool and Google Webmaster Tools
  • How to write for search engine optimisation – should you incorporate 1, 2, 3, 4, 5+ keyword terms?

I love to hear your thoughts so email me,, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

One Comment

  1. May 8, 2012 at 2:44 pm

    Thank you for making the podcast available. I loved the discussion.

Leave a Reply

Your message*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>