Show 381 – The Art of Search Optimisation

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Eric Enge, CEO of Stone Temple Consulting joins Anna Farmery to discuss The Art of SEO…a book recommended by the wonderful digital marketing evangelist Avinash Kaushik of Google, who said these guys know more about SEO than any other people on the planet!

We discuss

  • What SEO is not!
  • What is the art of great search engine optimisation?
  • Is SEO optimisation a science or an art?
  • How search engine optimsation and internet marketing depends on great planning, research and measurement…not just the seo in itself.
  • How to plan business websites for great search engine optimisation
  • Search engine optimizing vs optimising for a consumer's Google search
  • What is vertical search?
  • How to rank highly for local search for business local
  • How good are the free search engine tools such as Google Adwords Keyword Tool and Google Webmaster Tools
  • How to write for search engine optimisation – should you incorporate 1, 2, 3, 4, 5+ keyword terms?

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