Mark W Schaefer, who is included Forbes magazine “Power 50″ social media influencers of the world, of Business Grow joins Anna Farmery to discuss
- Why measure social influence and what is the return on influence
- Is it harder...to be a citizen influencer today in social media?
- How to influence your social score and is that good or bad!
- How you can't buck influence scoring in the long term
- Are we moving from return on influence to positive impressions? What is your social ROI?
- How we moved from cost of impression to revenue from impression?
- Why should we join Klout? Indeed why not join Klout!
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