Do you create a lasting smile with your content?

People tend to remember the first thing and the last thing they see….

In today's economy we can also translate that to – people tend to remember the first and the last experience with your company.

It's one of the reasons that social media works well as it can often be the first or the last in a chain of purchasing decision making….

Social marketing can add that touch of simplicity, of help, of personality to that purchasing cycle.

It can reach out and guide them to some advice…

It can help to sort out a query…

It can help in sorting out an issue…

It can provide the filter for research…

It can offer an incentive..

It can provide simple, quick, easy channel to purchase…

Whatever you do as a business, creates an impression – good or bad!

However, how many businesses see each second…or each interaction…as an experience guider?

Social media is often termed content marketing….I agree…but you know that doesn't mean that you should see it as merely content…..

Are people let down with your content? Or are people merely content with your content…or

do you leave them with that fabulous moment which leaves a lasting smile?

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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