Show 383 – Likeonomics – Marketing with Humanity

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the best selling author of Personality Not Included and he joins Anna Farmery to discuss  LIKEONOMICS

  • How likeability is an ability to be liked….so how do you ensure it gets translated into being liked?
  • The likeability gap – how its others that determine whether you are liked or not.
  • How often likeability is not about being perfect…do we aim to be too perfect?
  • The importance of a screw up in social marketing!
  • Has 'like' become a commodity or currency on the social web?
  • How likeonomics is based on T.R.U.T.H
  • Is it harder to be truthful when there is little market differentiation?
  • Is truth possible when it is so subjective?
  • How marketing too often tries to trigger belief rather than triggering action.
  • How there is a time element to relevance…..in marketing.
  • The likeonomics presentation

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>