Show 383 – Likeonomics – Marketing with Humanity
Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the best selling author of Personality Not Included and he joins Anna Farmery to discuss LIKEONOMICS
- How likeability is an ability to be liked….so how do you ensure it gets translated into being liked?
- The likeability gap – how its others that determine whether you are liked or not.
- How often likeability is not about being perfect…do we aim to be too perfect?
- The importance of a screw up in social marketing!
- Has 'like' become a commodity or currency on the social web?
- How likeonomics is based on T.R.U.T.H
- Is it harder to be truthful when there is little market differentiation?
- Is truth possible when it is so subjective?
- How marketing too often tries to trigger belief rather than triggering action.
- How there is a time element to relevance…..in marketing.
- The likeonomics presentation
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