Show 383 – Likeonomics – Marketing with Humanity

Categories:Pod Casts

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the best selling author of Personality Not Included and he joins Anna Farmery to discuss  LIKEONOMICS

  • How likeability is an ability to be liked….so how do you ensure it gets translated into being liked?
  • The likeability gap – how its others that determine whether you are liked or not.
  • How often likeability is not about being perfect…do we aim to be too perfect?
  • The importance of a screw up in social marketing!
  • Has 'like' become a commodity or currency on the social web?
  • How likeonomics is based on T.R.U.T.H
  • Is it harder to be truthful when there is little market differentiation?
  • Is truth possible when it is so subjective?
  • How marketing too often tries to trigger belief rather than triggering action.
  • How there is a time element to relevance… marketing.
  • The likeonomics presentation

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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