Show 383 – Likeonomics – Marketing with Humanity

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the best selling author of Personality Not Included and he joins Anna Farmery to discuss  LIKEONOMICS

  • How likeability is an ability to be liked….so how do you ensure it gets translated into being liked?
  • The likeability gap – how its others that determine whether you are liked or not.
  • How often likeability is not about being perfect…do we aim to be too perfect?
  • The importance of a screw up in social marketing!
  • Has 'like' become a commodity or currency on the social web?
  • How likeonomics is based on T.R.U.T.H
  • Is it harder to be truthful when there is little market differentiation?
  • Is truth possible when it is so subjective?
  • How marketing too often tries to trigger belief rather than triggering action.
  • How there is a time element to relevance… marketing.
  • The likeonomics presentation

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