Marketing, Time Travel and Dr Who

Categories:Marketing, Social Media
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Pinterest is the latest growth bubble in social media. It strikes me that it is an example of the power of time travel in marketing!

Photo's are the ultimate time travel accessory. When you see a photo it triggers a memory, it takes you to an experience in your life. The photo only acts as a trigger and they give the power to you….the photo allows you to pick the experience and allows you to guide yourself through the experience.

Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel.

So…..the question is …do you use photos just to add a pictorial element or…

do you use photo's to time travel to an experience that adds the emotional element to potential purchase?

image from t1.gstatic.com

 

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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