Marketing, Time Travel and Dr Who
Photo's are the ultimate time travel accessory. When you see a photo it triggers a memory, it takes you to an experience in your life. The photo only acts as a trigger and they give the power to you….the photo allows you to pick the experience and allows you to guide yourself through the experience.
Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel.
So…..the question is …do you use photos just to add a pictorial element or…
do you use photo's to time travel to an experience that adds the emotional element to potential purchase?