Social business is a passion for me only because for me...that is the next evolution of social media.
Social business will evolve from social marketing. The tools that have been developed by the people to find their voice, will now move from being the faciliators of the conversation, to the structure behind the business.
The age of the passive consumer of products and services is merging into an active nexus with creators being on both sides of the old divide between consumers and business.
We need to think about how how we co-create to add true value. Globalisation has created that global marketplace.....but as much as we love having global products, we now also want to differentiate ourselves from our neighbours.
The social business will merge together the globalisation of business with the technology to create mass individualisation......the active consumer will add the personalisation with the business bringing together individuals on a global scale....
Mass production will move to mass social production.....or at least that what I think?