Podcast 390 – Sir Terry Leahy on Management and Retailing

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This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Sir Terry Leahy is credited with turning round retailing in the UK. He led Tesco from a struggling business to a global force, through 'simply' putting the customer first. image from ecx.images-amazon.com

He joins Anna Farmery to discuss the  Management in 10 Words, a book in which he reveals the experiences that shaped his business philosophy. 

  • How the 10 Words have come from both his early life and also through the experience of leading a successful retailer
  • What he learned from writing the book.
  • Truth – why business is bad at confronting reality and why the truth is vital.
  • How the way a corporation thinks is so vital to success
  • How being led by the consumer created a new culture and more value for shareholders and customers
  • How the customer can be incorporated into the business strategy and even save you money!
  • How to assign responsibility to put the customer first
  • The 5 stages of getting something to happen
  • How technology should free to people to human not replace them
  • How data is only valuable if you use it to create customer loyalty and how marketing should use data
  • How and why Tesco created Clubcard and what data is for…
  • The paradox of the abundance of choice and the need to help customers make choices
  • How to learn from competitors rather than dismissing their weaknesses

 I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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