Podcast 390 – Sir Terry Leahy on Management and Retailing

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Sir Terry Leahy is credited with turning round retailing in the UK. He led Tesco from a struggling business to a global force, through 'simply' putting the customer first. image from ecx.images-amazon.com

He joins Anna Farmery to discuss the  Management in 10 Words, a book in which he reveals the experiences that shaped his business philosophy. 

  • How the 10 Words have come from both his early life and also through the experience of leading a successful retailer
  • What he learned from writing the book.
  • Truth – why business is bad at confronting reality and why the truth is vital.
  • How the way a corporation thinks is so vital to success
  • How being led by the consumer created a new culture and more value for shareholders and customers
  • How the customer can be incorporated into the business strategy and even save you money!
  • How to assign responsibility to put the customer first
  • The 5 stages of getting something to happen
  • How technology should free to people to human not replace them
  • How data is only valuable if you use it to create customer loyalty and how marketing should use data
  • How and why Tesco created Clubcard and what data is for…
  • The paradox of the abundance of choice and the need to help customers make choices
  • How to learn from competitors rather than dismissing their weaknesses

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