For me technology is freeing the human beings in your organisation so they can spend their day...well 'being human'
Three questions for you
- Is your strategy on social marketing about making it easier for the customer to know who you are?
- Is your strategy for humans to use the technology not for the technology to replace the human interaction?
- Is your strategy aimed at freeing humans rather than replacing them?
These are important questions in order to have a social business model which generates value for both the shareholders AND the customers.