With the Olympics now looming large I am reminded of the motto
"Citius, Altius, Fortius, which is Latin for "Faster, Higher, Stronger"
Now this makes sense for athletes but doesn't it also make sense for business, for leadership, for social media?
To engage consumers, to engage employees we need to build strategies around faster, higher, stronger...
Faster - by removing anything that makes it difficult to work with us. If there is 3 clicks to a sale on the web...make it two....if there is a 40 minute wait on your customer service line, develop a twitter stream like BT Care (They gained me as a customer based on being able to use their twitter line rather than sat waiting for Virgin to answer)
Higher - by telling the truth but creating that truth to be aspirational. Think Nike +. It helps you achieve more!
Stronger - by accepting feedback and using it to create a true customer interface. By testing new things without the fear of failure, by demanding excellence in all we do
