Social media has connected the world in a way that our forefathers could never have imagined.
It has expanded the market for small businesses and global brands alike, allowing you to talk to a mass audience.
When something as big as this happens you can normally rely on life to throw a couple of pebbles in, to keep you honest.
- As the potential audience has become mass - the need to have a clear understanding of who your customer is, becomes even more important......like the land grab of previous centuries you need to find a patch of land on which you entertain like minded people.
- As the potential audience becomes mass.....customisation has increased...as customisation has increased true mass personalisation becomes the next frontier...maybe through 3D printing.
So these two little pebbles creates social marketing ripples....BUT if you identify that niche audience and start to work with that audience.....then together you and the market creates the value.
The worse thing you can do is to be everything to everybody.....that will fail.
The best thing you can be...is to be everything to somebody...that will spread socially.