One of my favourite leadership quotes is
It always makes me smile, I wish I could remember who said it! Now before you all get excited I am not encouraging bad behaviour! - but I love the idea that conformity to the norm does not necessarily bring success.
When you think of businesses, or successful leaders, they have that ability to play within certain boundaries however at the same time they manage to think differently. They work at the edge of the boundary, even redefining the boundary for the future...
They don't ask what the market wants, or what would be safe to show the boss...No...they think how could we make this successful, what if we did this......etc and not find reasons or problems that could prevent it from happening. They play angels advocate not devils advocate!
So this week...see if you can make history..see if you can behave as someone who wants to make history!
Work at the boundary...because the middle is not just already taken...it is crowded!