I love a dessert...more than a starter....so when I am with someone who doesn't order one, then grabs a spoon and digs in to mine....saying "You don't mind if we share...well, i feel obliged to say of course not, whilst thinking...we are NOT sharing...you are TAKING"
I often sense that with how business sees social media. Saying your sharing isn't the same as two people CHOOSING to share because both parties want to....
Sharing needs two sides with one connected aim
Sharing needs a desire to share an experience
Sharing needs an emotional element
The question a brand, a business, a personal brand needs to ask is this
Am I talking about sharing more than emotionally committing to sharing?