26 SEO Tips From the State of SEO and Internet Marketing Seminar

I attended an online seminar by Hubspot yesterday and wanted to share some takeaways. The recording and slides of the seminar on the State of SEO and Internet Marketing are available here. The seminar was delivered by Rand Fishkin of SEOmoz and Dharmesh Shah, the CTO of Hubspot.
This is a summary of my tweets
  1. Inbound drives the majority of traffic on the web and there are 3 billion searches per day.
  2. Remember Penguin REALLY punishes anyone who buys links & there is no way back from this kind of punishment.
  3. Interested in latest news Seo…non profit site to check out http://inbound.org  
  4. Don't forget to have a picture and date in search results…makes you human, to searchers 
  5. Start with long tail search engines when targetting…then move to chunky middle…so much more ROI 
  6. Love this "don't beg influencers, involve them"
  7. Create incentive for people to share content…not money though..stickers, surveys …anything to give people value 
  8. Promote the promoters..socially share great content..help others to make their numbers, they help u! 
  9. Just check your basics such as site map…as they are the price of entry for Google
  10. Traffic at sites investing in making them faster is up –  25% Speed is important for traffic
  11. Website speed is now part of the Google algorithm as a quick website makes people happier 
  12. Don't optimise for search engines, optimise for humans as that is what googles wants 
  13. Impact of google + is significant, not necessarily in SEO per se but visibly in resullts
  14. Strong correlation between social shares and links….with linked in, tweets and facebook 
  15. Earned media mentions seem to seo rank much better than PR blasts 
  16. Appears…that Content which is slow, steady and authentic wins over auto generated on Google 
  17. Exact match domains dying slowly….so don't worry too much about your specific site name.
  18. Next penguin update will be very harsh on people buying links….fab! More value given to great content must be good news 
  19. Google algorithm changed over 500+ times a year…and we find out about 3-4 of them
  20. Mobile is still seen as the most likely way to change marketing approach over the next 12 months
  21. Survey data very unused and under invested by companies…people love to share data
  22. Over 65% of businesses set up a Google+ profile last year.
  23. Remember ad space withers over time – it is a depreciating asset, unlike SEO….
  24. "paid search is like renting space"
  25. 75% of clicks from SERPs are on organic results, not paid
  26. 50% of search queries have no paid ads at all
 

 

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

15 Comments

  1. contact@logodoctor.co.uk'
    September 3, 2012 at 12:03 pm

    Great list thanks for sharing.

  2. esparkinfo@esparkinfo.com'
    September 6, 2012 at 10:58 am

    this is an awesome list… great blog as well..

    you have put great link on your post.. i would like to read both you blog and those links.

  3. Pettermill86@gmail.com'
    September 6, 2012 at 1:18 pm

    Informative tips! By following your tips we can get effective results in serp easily!! Thanks

  4. thatsblog@gmail.com'
    September 18, 2012 at 1:03 pm

    Hi, thanks for your submission to Blog Carnival: Blogging: Hundred and Seventhh edition. Your post is now published:

    http://thatsblog.com/blog-carnival-blogging/blog-carnival-blogging-hundred-and-seventh-edition

    -ThatsBlog.com

  5. darcel.mcbath@yahoo.com'
    September 25, 2012 at 8:45 pm

    I am happy when reading your blog with updated information! thanks a lot and hope that you will post more site that are related to this site.

  6. seo4toprank@gmail.com'
    September 25, 2012 at 10:52 pm

    your blog make me happy and I will use you idea to make SEO on http://www.seo4toprank.com for make SEO in thailand.

  7. jersylouis132012@yahoo.in'
    December 13, 2012 at 10:39 am

    The list in the blog is very useful for the SEO business.I use these ideas for SEO successful one.

  8. seosocialbullets@gmail.com'
    December 24, 2012 at 6:27 am

    this is most popular blog site and I like this article and gain knowledge which are usefull in workplace and I like other users views which are also usefull to us.My knowledge are enhance step by step.So very thankfull.

  9. arthursparks12@gmail.com'
    January 9, 2013 at 7:26 am

    Search Engine Optimization doesn’t have to be challenging. Rather than over-concentrating on specific details and info, just keep it simple!

  10. onetoone20@gmail.com'
    January 12, 2013 at 5:41 am

    These are the best tips for seo, search engine optimization is the magical field because you can increase ranking of your site to take high traffic on your site.

  11. outi14@yahoo.com'
    January 28, 2013 at 4:26 am

    What a great list of tips those tips are really should take in mind and i am thankful to find it.

  12. thunt2344@gmail.com'
    February 8, 2013 at 5:58 am

    Good list but over optimization of any keyword is also a big reason to get punished by Google.

  13. February 8, 2013 at 6:18 pm

    Agree…in fact if you just behave like a human then you will be fine!

  14. kooncebrett@yahoo.com'
    June 29, 2013 at 8:20 am

    Thank for these tips!There are various SEO techniques but when it comes to content, people should always remember what Google loves and that is fresh, new, and original content.

  15. tech.xavagemarketing@gmail.com'
    WilliamsBrownReply
    February 20, 2014 at 5:06 am

    It was such a great opportunity to visit this site,you can gain new interesting topics.I want to stick on this one so that I can update more details about this one.

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