But that is where I think most companies make their mistake. The social web is not about having no control and a free for all, it is about controlling the things that society needs to be controlled and democratising our voices instead.
Business never controlled what employees or customers said down the pub or with friends....it is the reach that has changed. You cannot control what has never been controllable unless as a society we ban people from thinking and speaking....
But we do need some level of control for instance
- We need to find a way of controlling the use of ideas and other intellectual property otherwise there will be no incentive for creators and inventors....but that doesn't mean that fair use sharing should be stopped or open source cannot live alongside.
- We need to control sensitive personal information as a basic human right is the right to privacy...but that doesn't mean we have to control all information.
- We need to control professional bodies - the banking crisis proves that! - to maintain a level of societal security...but that doesn't mean to say that crowdsourcing, or the coming together of shared knowledge cannot compliment the professions. Think of the maker community.
No what we need to do is think deeply about what we want to control as a society and what we just wish others didn't know...there is a big difference...and it is through the social web that some of that work can start....