Many moments of the Olympics have had "wow" moments, anyone watching the 3 gold medals for Team GB last night will know what I mean!
We talk about creating "wow" moments to create customer loyalty, to create brand engagement....but how do we do that?
WOW is ....what people are given is greater than what they expect'
This week...in each interaction with customers, bloggers, tweeters, other team members, family, friends......whoever.....ask yourself did you
- Give more value than they expected?
- Could you do something afterwards that they wouldn't expect?