Remember the phrase "it's the thought that counts"....well I wonder whether that now needs to read
" remembering is important but personalisation is what counts"
You see we have so many ways to remember - events on our phone, reminders on our computers....in fact you don't even need to remember someone's birthday in Facebook....Facebook tells you.
But that means that social media is diluting the value of remembering....so what is replacing the value?
I talk a lot about social business and that's because mass individualisation is very near to becoming reality through 3D printing. This I would argue means that personalisation of the gift, the card, the message becomes a prerequisite......it's the personalisation that now counts as did the date mean so much to you that you took the time to choose a personal message?
Social media, social marketing have been about connecting....in the months ahead the personalisation element will become more important...
Anyone can connect nowadays....but whether you connect with an avator, or whether you connect with me as a person with individual needs will continue to increase in marketing importance.
