Show 398 – Creating a conversational style

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Michael Slind is a writer, editor, and communication consultant. He has served as managing editor and as a senior editor at Fast Company magazine joins Anna Farmery to discuss Talk Inc and the shift to organisational conversations. We discuss 

  • The four elements of managing communication in a conversational world

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  • How do you retain the qualities of a small business when your business grows
  • How it's not about physical distance, it's about emotional distance.
  • Is it about informalising traditional communication or formalising the grapevine? 
  • How the grapevine is often more honest – but it is an important part of the information 
  • How not only do the words matter….the person saying them…matter
  • How you need a filter for the pipeline of ideas
  • It's not just the idea that is important, it is the concept of having the conversation about the idea that is just as critical
  • How technology doesn't make you interactive, interactivity is about culture
  • Are their different style of conversations in business just as there is in your personal life?
  • Is communication always remain a problem – because it can never catch up with technology?

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