Show 398 – Creating a conversational style

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This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Michael Slind is a writer, editor, and communication consultant. He has served as managing editor and as a senior editor at Fast Company magazine joins Anna Farmery to discuss Talk Inc and the shift to organisational conversations. We discuss 

  • The four elements of managing communication in a conversational world

    image from talkincbook.files.wordpress.com
  • How do you retain the qualities of a small business when your business grows
  • How it's not about physical distance, it's about emotional distance.
  • Is it about informalising traditional communication or formalising the grapevine? 
  • How the grapevine is often more honest – but it is an important part of the information 
  • How not only do the words matter….the person saying them…matter
  • How you need a filter for the pipeline of ideas
  • It's not just the idea that is important, it is the concept of having the conversation about the idea that is just as critical
  • How technology doesn't make you interactive, interactivity is about culture
  • Are their different style of conversations in business just as there is in your personal life?
  • Is communication always remain a problem – because it can never catch up with technology?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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