Social marketing can feel like that arrow....constantly moving...though some strategies feel lacking the target!
To hit the mark at social marketing....we need to see time as that continuim each tweet, each update, each blog post....well, it is a moment in time. A moment which reflects you and a moment of your consumers life.
If we agree we should never waste time, if we agree that time leadership (never like the phrase time management!) is as necessary to protect our lifetimes scarciest resource then...
" see your social media strategy, see your social marketing plans as that arrow......aiming towards a target but made up from many moments in time"