There was a time when all companies looked at age as the distinct demographic consideration BUT the Internet has changed that...and I believe companies are too slow to recognise the new, important demographics.
If I look at my family - my 82 year old mother is in the market for an iPad, I have an iPad and my nephew works soley with Apple products. Age is not the differentiator......it is the simplicity of the product that unites us all.
- Identifiying your strengths and values and what you bring to the world - passions
- Identifying communities that share those passions - people
- Create or join communities not to sell but to share those passions with each other - participate
And all these 3 P's form the basis of what you want from social media....another P....profit!