I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible
- Remember, remember don't violate terms on Linkedin..they can pull your group...not a good brand move!
- Don't forget to use surveys within LinkedIn groups to improve experience -
- Keep LinkedIn Group strong - Kill spam posts daily, moderate daily, avoid irrelevant topics esp politics and religion! (Keep on topic)
- Types of content for group...blog articles, video and images, ebooks, whitepapers, webinars and event invitations
- Consider having a separate website for email capture..maybe use it to profile members
- @HubSpot seminar says check out empire avenue as a source of great info/connection
- Marketing...always integrate and promote all of your social media...and create marketing partnerships eg vendors, suppliers
- Engage in other groups by providing great content..don't just ask people you don't know to join LinkedIn group
- Invite people to join your group when they have a change in their profile, job etc
- Remember to invite the most influential people to join your linkedin group to drive uptake (Use the thought leader section to foster friendships)
- LinkedIn groups..set up sub groups to focus on parts of your industry - effective tool to broaden who you attract
- Ensure in group info section..use as many relevant keywords as possible to drive LinkedIn search and search engines
- When naming a linkedin Group think thru legal headaches of the names ahead of time
- Listening to @HubSpot seminar key point linked in is a great b2b environment..don't mistake it for B2C
- Don't forget to be honest, you will be researched so don't tell porkies on your profile
- Monitor your activity through packages like Google Analytics, hootsuite, hubspot..make sure you are generating the right audience and the achieving lead generation
