Brands see the web as a chance to show their personality and that is true..but there is one key thing for brands and business to remember
Social media in itself does not show your personality, it finds out if you have one!
I say that because too many businesses think that as long as you use social media, then you are expressing your personality.
But I think you need to understand your personality first - be sure of who you are, what you stand for and most importantly who you are NOT and what you DO NOT stand for....
That helps you to use the right tools that reflect your personality, it helps you define how to use social media and also it helps employees to refect that personality in all that they write, show and produce.
Brands are lucky these days..we have a web that will tell you about how you are perceived, how people perceive your brand personality..so you can compare
What you think your brand personality is to how it is perceived