Why We Should Replace Achievement with Contribution

"The critical question is not 'How can I achieve?' but 'What can I contribute?"

The words of Peter Drucker and one that I all think that we can improve upon. For instance..

• Appraisals often talk about achievements...but imagine if they said contributions
• Imagine if we could say what we contributed to society, the life of a consumer, the world of retail etc......it automatically reengineers the way we look at ourselves and our brand
• Social media runs on contribution.....not achievement because achievement is gained on social media through recognition for your social contribution.

Contribution will always be recognised, contribution is measurable, contribution gives a sense of personal achievement.

If you have contribution as your goal, it helps you see the world as a social world. You need to constantly develop, constantly learn and expand your knowledge..because you have to see how you create value for others...for the world.