Podcast 408 – Business Case for Social Media Analysis

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Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

This weeks listener winning an Engaging Brand goodie bag is Clarissa Mogollon, who left a comment on the Linked In post - the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

So today  Wayne St Amand from Crimson Hexagon joins me Anna Farmery to talk about how brands can benefit from real time social media monitoring

  • How social monitoring allows you to make meaningful decisions
  • Is social monitoring part of your risk strategy or your marketing strategy?
  • The importance of social media monitoring on qualitative data on how people see your brand
  • How to understand what people are NOT saying about your brand
    image from www.crimsonhexagon.com
  • Do you see social monitoring evolving to mood analysis – biometric social media monitoring –  to assess your mood when you are typing.
  • Is social media monitoring a problem for privacy on the web – is it a part of the Big Data problem?
  • Is real time analysis better than other analysis? Is it more accurate ?
  • How real time analysis is different across the social media platforms
  • Does real time analysis vary acress the social media platforms?
  • How do successful brands balance the art of monitoring with the art of understanding the outputs of the social media analyis
  • How real time analysis is not always used for historical data but also brands are using it for predictive analysis.

I mention that the tables were turned on me this week – so if you want to hear about why I publish The Engaging Brand and how it has grown into a popular business podcast then here is a link to The Podcast Guy interview.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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