Engaging Brand Podcast 411 – Killer Innovations

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Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag, is Dennis Kitching who gave a like on the Facebook Page. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

So today Phi McKinney, innovation consultant, former Chief Technology Officer of HP'S Personal System Group and host to one of the earliest podcast that I ever listened to...Killer Innovations.
beyond the obvious

  • Why is there an innovation gap between how people see it as important and the skills needed to achieve it?
  • Can you manage innovation as a process? Or does innovation need innovative thinking!
  • How innovation is about looking at a problem from an angle that no one else has looked from.
  • What questions should you ask yourself to think "Beyond the Obvious"
  • How watching how the customer shops can inspire innovation.
  • How to 'watch' the customer buy when you are dealing on the web.
  • How do you balance delivering the operational short term profit targets and spend time on long term innovation?
  • The 70:20:10 model of Innovation at HP
  • His thoughts on HP looking at consumer 3D printing – how will that affect the business model.
  • Does there need to be innovative thinking in the supply chain for a truly social business, embracing potentially new technology?
  • The importance of a leader mentoring others to pay it forward.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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