Podcast 410 – How to Lead the Way

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag, is a long time listener Sallie Goetsch tweeted about the show notes the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

So today Terrence Seamon joins me Anna Farmery to talk about how to "Lead the Way".

  • Employee engagement – is engagement an outcome of leadership behaviours or something
    image from media.licdn.com you should consistently work on. Check out David Zinger on Employee Engagement and the Employee Engagement on Ning.
  • Should leaders think about employee engagement as connecting employees to the company goals or to something inside of them?
  • Should we think about leadership differently in a modern connected economy – is less about leadership or cyclone-ship!
  • How leadership is not complicated – it is simply about being a good person – you don't have to be Winston Churchill!
  • Are the lever's of employee engagement independent or co-dependent like the mechanics of a clock?
  • How to keep managers motivated – how to keep motivated when led by a bad leader.
  • The importance of mind, body and soul.
  • How to balance being a rebel and a peacemaker

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. thseamon@yahoo.com'
    November 19, 2012 at 2:22 pm

    Thank you for this! It was a pleasure speaking with you about my new book Lead the Way. I hope your listeners enjoy this podcast.


  2. thseamon@yahoo.com'
    December 1, 2012 at 11:07 pm

    You’ll be happy to know that you are linked in this interview with me, conducted by Digital Media producer and blogger Dave Summers:



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