Why Hurt Can Grow Your Business
Sounds crazy right?
But most successful businesses start with a desire to create something (product, service, experience) that someone cannot find or can find but it is delivered in an unfriendly user experience.
Business needs hurt because hurt is at the centre of a desire to solve a problem. The problem comes as a business grows, because with profit brings comfort, with comfort brings contentment and contentment is the enemy of hurt!