Why Hurt Can Grow Your Business

Sounds crazy right?

But most successful businesses start with a desire to create something (product, service, experience) that someone cannot find or can find but it is delivered in an unfriendly user experience.

Business needs hurt because hurt is at the centre of a desire to solve a problem. The problem comes as a business grows, because with profit brings comfort, with comfort brings contentment and contentment is the enemy of hurt!

Hurt is a powerful emotion and if used and understood correctly it can help a business grow. Social media can act as your hurt identifier, your hurt inspirer and your hurt checker…

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So what is your hurt, what is your customer's hurt, what is the world's hurt…that you are going to solve? 

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