Why Hurt Can Grow Your Business

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Sounds crazy right?

But most successful businesses start with a desire to create something (product, service, experience) that someone cannot find or can find but it is delivered in an unfriendly user experience.

Business needs hurt because hurt is at the centre of a desire to solve a problem. The problem comes as a business grows, because with profit brings comfort, with comfort brings contentment and contentment is the enemy of hurt!

Hurt is a powerful emotion and if used and understood correctly it can help a business grow. Social media can act as your hurt identifier, your hurt inspirer and your hurt checker…

business ideas
So what is your hurt, what is your customer's hurt, what is the world's hurt…that you are going to solve? 

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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