My Social Media Memory Book

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Next to my desk is a colourful little ornament of a girl smiling, dressed in bright colours and a bow in her hair – why? Because it reminds me of an Aunt who I lost this year, she was the 'crazy but loveable aunt who had been there, done it and got the t-shirt!'. She never failed to make me smile with her stories….

We all like memories. Photo's, jewellry given to us, maybe a special childhood place that you go back to you….memories somehow keep us warm when the world seems a little colder than usual.

In a sense that is how I feel about social media.

As a consumer we spend time researching our purchase, we shop around and then often at the final stage of purchase we find someone who wants to be nice to us – to help their sales figures!

Social media helps develop memories between you and the consumer. It keeps that happy memory in your mind, it subconsciously keeps taking you back to that happy exchange of value. 

Social media and social marketing is never about creating one story or one word like photo of how the world could be if the reader bought from you…..no

"social media is the photo album, social marketing are the photo's and momento's that surround you as those memories that keep you warm in between purchases…."


sunflowers

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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