Warning: Cyclones to replace leaders!

Cycloneship…..my new word. You see when I was talking to Terrence Seamon about leadership, I asked about the word leadership. I believe the word relates to the pre digital era, or to organistations which are based on an hierarchical structure. Choosing a top down approach can be right, if that is your style then you create a team which enjoys that style….

However the digital economy is less about command and control and more about linking the brain power of the connected world. It is about creating a powerful circle…a cyclone which isn't hindered by organisational charts, by not being in the same room, by sharing and creating together.

It is seeing the network as something bigger than your team, it is a network in which John may be the cutomers, or Mark the supplier…..it is about creating energy together…..

I am not sure that we can term this leadership….as it isn't about leading…it is about connecting, faster, better, quicker….I am not saying that 'cyclonegirl' doesn't need to be the person ultimately responsible, the 'what' of leadership stays…

It is the 'how' of leadership that has changed….

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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